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Ceedarwood State 

Ceedarwood State 

Cedarwood State 

Primark’s in-house brand Cedarwood State was looking to refresh their logo and visual appearance. They commissioned me to create two new logos for their Autumn/Winter and Spring/Summer seasons. 

It was originally intended to be two separate logos; Ocean Club & Cedarwood State. Primark selected one and decided to utilise the Cedarwood State name on both identities while keeping the visuals independent.

Primark’s in-house brand Cedarwood State was looking to refresh their logo and visual appearance. They commissioned me to create two new logos for their Autumn / Winter and Spring / Summer seasons. 

It was originally intended to be two separate logos: Ocean Club & Cedarwood State. Primark selected one and decided to utilise the Cedarwood State name on both identities while keeping the visuals independent.

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ʀ°  The logo comprises of three main details. The stylized scissors and the “1969” are a throwback to Cedarwood State’s heritage. The space in the inner part of the stylised diamond allows for design flexibility, making it readily adaptable to S/S or A/W while remaining consistent with the style.

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ʀ°  The unique imagery of the labels was created by combining various stock images with the utilisation of photo manipulation.  

ʀ°  The unique imagery of the labels was created by combining various stock images with the utilisation of photo manipulation.  

ʀ°  The unique imagery of the labels was created by combining various stock images with the utilisation of photo manipulation.  

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