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BYT Report 2018 

BYT Report 2018 

Brum Youth Trends is a pioneering and flagship report for the city giving unprecedented insight on what young people think, want & need. A pioneering report for the city, it asks young people (under 25) what they think and feels about themselves, each other and the city from housing to transport, arts to culture, and retail to brands.

Working alongside the BYT team and the in-house photographer I took all the researched data, photos, reports, and interviews to design the 85-page A5 booklet that detailed the findings and trends of the past year.

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ʀ°  The theme of the booklet was to be vibrant, youthful and interesting while staying faithful to the BYT brand.

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ʀ°  9 single page spreads were designed to break up each section and visually cleanse the palette of the reader before moving on to the next section.

ʀ°  9 single page spreads were designed to break up each section and visually cleanse the palette of the reader before moving on to the next section.

ʀ°  Felt garnered hugely positive feedback from within the fashion industry in the summer of 2015.

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