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Primark

2012 - 2014 

Primark

2012 - 2014 

Primark

2012 - 2014 

I was commissioned to design Christmas jumpers for Primark’s knitwear range. Working alongside Primark's knitwear buyers, we created three seasons of memorable and well-loved knitwear.

The designs are intended to be very minimal in detail for them to be transferable onto knitwear. Every season we looked to improve upon the designs by incorporating new features such as 3D, gradients, flashing lights, and music.​

2012 _____

20133
20132
20135
20136
20137
201314
201312
20138
20131
20134
201311
201313
20139
201310
end2013v4

2013 _____

20127
2013v2
201213
201211
20125
20129
201212
2013v1
20124
201214
20123
20128
201210
20126
end2013v4

ʀ° They were extremely well received; and were continually spotted on various celebrities, sportsmen, television shows and fashion/lifestyle blogs. The jumpers made record sales and profit for Primark's Knitwear department and were key to launching the Christmas jumper trend in the U.K.

2014 _____

201419
201412
2014112
201417
20141
2014113
201414
201416
201418
201413
2014115
2014114
2014110
201415
end2013v4