I was commissioned to design Christmas jumpers for Primark’s knitwear range. Working alongside Primark's knitwear buyers, we created three seasons of memorable and well-loved knitwear.

The designs are intended to be very minimal in detail for them to be transferable onto knitwear. Every season we looked to improve upon the designs by incorporating new features such as 3D, gradients, flashing lights, and music.​

2012 _____

2013 _____

ʀ° They were extremely well received; and were continually spotted on various celebrities, sportsmen, television shows and fashion/lifestyle blogs. The jumpers made record sales and profit for Primark's Knitwear department and were key to launching the Christmas jumper trend in the U.K.

2014 _____